With a competitive platform like YouTube, the competition for views can be high. The platform offers a variety of tools to help you track your video’s performance. Some of these tools include peak concurrents, total new subscribers, and average watch time. Understanding these metrics can help you make more informed decisions about when and how to upload your videos.
While views are a crucial metric, they may not provide the whole picture. A view only counts when someone watches your video for 30 seconds or more, and this can be misleading if you are trying to increase the number of views. Other metrics that are more useful in evaluating your video’s performance include the audience retention rate and the number of comments on the video. The more engagement you have, the better.
Unlike on-demand videos, live streams are different in that they have to be interesting enough to keep people watching for long periods of time. They also need to be engaging enough to get people talking about the content in a social media post. There are several ways you can reward your viewers to encourage engagement. For example, you can offer giveaways, raffles, or discounts on your products or services. You can also reward viewers by sharing valuable information, such as tips and tricks that they can use in their own businesses.
You can also boost engagement by including location tags in your live stream. This enables your viewers to share their experience in the same area as you. This can be especially useful if you are promoting a local event, such as a festival or a sporting event. Another way to increase engagement is to include a super chat feature, which allows users to pay an extra fee to send you a message that will stick out from the rest of the comments on your video.
When your live video has ended, you will receive a summary of its performance in the form of a post-analytics report in YouTube Analytics. This will show you the total playbacks (including replays) of your video, peak concurrents, and average watch time. You can also see a breakdown of the types of devices used to watch your video.
Besides the metrics mentioned above, you can also see how many new subscribers you gained from your live stream by viewing the ‘New subscribers’ metric in YouTube Analytics. This metric will only appear if you have enabled the feature in your channel settings. Increasing the number of new subscribers is one of the best ways to grow your audience and build brand awareness.
You can also create a premiere for your live video on YouTube. This will allow viewers to watch your video at a scheduled time with features such as Super Chat, location tags, and more. The premiere will stay on YouTube as a regular upload after the live video has ended. This is a great way to build anticipation for your future live streams and get more views.. youtube live stream views